STORY: Apple’s iPhone gross sales in China fell 0.3% within the third quarter.
While rival Huawei recorded a 42% enhance in gross sales.
This comes as competitors intensifies on the earth’s largest smartphone market.
Vivo, which primarily sells price range telephones, was the highest vendor.
Apple got here in second with 15.6% market share, whereas Huawei got here in third, barely behind by way of market share.
The distinction in gross sales efficiency follows Huawei’s return to the premium section final yr with the Mate 60 collection.
It options what analysts say is a revolutionary domestically produced chip, utilizing superior know-how.
And earlier this yr, the corporate challenged Apple’s place with the Pura 70 mannequin.
Apple has confronted extra hurdles in China, together with restrictions on iPhone use by some authorities companies.
The US tech big responded with a number of low cost campaigns to spice up gross sales.
The third-quarter efficiency was partly helped by the brand new iPhone 16, which went on sale final month.
On the identical day, Huawei launched a competing product: a tri-fold telephone.
This ongoing battle over gross sales comes at a time when Chinese home merchandise are booming in some sectors.
Like electrical autos, which could be produced cheaply and are offering sturdy competitors to European and US rivals.
But the newest iPhones have gotten off to a superb begin in China, with gross sales 20% larger within the first three weeks of launch in comparison with 2023 fashions…
…exhibiting the competitors is definitely not one thing to be taken without any consideration.
