JAKARTA: Tech big Apple won’t be allowed to promote its iPhone 16 smartphones in Indonesia as a result of they didn’t adjust to the nation’s guidelines on utilizing regionally produced elements, the trade ministry stated.
Indonesia requires some smartphones bought domestically to include a minimum of 40% regionally produced elements, and the iPhone 16 didn’t meet the requirement, ministry spokesperson Febri Hendri Antoni Arief stated in an announcement launched Friday.
“Imported iPhone 16 {hardware} can’t be marketed within the nation, as a result of Apple Indonesia has not met its funding dedication to acquire a neighborhood content material certification,” he stated, including that the telephones can nonetheless be introduced in from overseas for private use so long as customers pay. the mandatory taxes.
Apple didn’t instantly reply to a request for remark.
The firm’s iPhone 16 telephones have been first launched in September.
The prime two smartphone makers within the first quarter of 2024 in Indonesia have been Chinese agency OPPO and South Korean agency Samsung, analysis agency IDC stated in May.
Indonesia has an enormous, tech-savvy inhabitants, making the Southeast Asian nation a key goal marketplace for technology-related investments.
During a go to by Apple CEO Tim Cook to Indonesia final April, Indonesian Industry Minister Agus Gumiwang Kartasasmita stated he hoped the tech big would enhance its native content material by partnering with home corporations.
Companies normally increase home wants by way of such native partnerships or by buying elements domestically.
Apple has no manufacturing services in Indonesia, however has created app developer academies since 2018, which together with the brand new academy have a complete price of 1.6 trillion rupiah ($101.8 million).
