WEAK NATIONAL CONSUMPTION
Industry leaders throughout China referred to as for additional reforms earlier this month, encouraging extra movies that resonate with audiences and attain the worldwide market.
China continues to face weak home consumption, which has fallen to historic lows.
This slowdown in home consumption, which accounts for greater than half of the nation’s gross home product, is among the greatest obstacles to the Chinese economic system.
In August final 12 months, China’s State Council launched new tips to stimulate home consumption, together with measures to advertise movies.
Yin Wen Yan, assistant professor at Seoul Business School of aSSIST University, mentioned the federal government’s measures to stimulate home consumption should not sufficient, as they primarily give attention to the consumption facet.
“But in actuality we even have to deal with different extra elementary elements, resembling provide and aggressive elements,” he advised CNA’s East Asia Tonight.
“Consumers are literally not solely happy with star-driven movies, however are on the lookout for higher high quality content material.
“Online platforms can present extra handy and even handy content material, and these are notably enticing to shoppers, particularly throughout tough financial occasions.”
There is a necessity to maximise the worldwide enchantment of Chinese cinema, past merely selling nationwide id, he famous.
“Although the Chinese authorities has completed rather a lot to encourage and enhance the export of home movies to the overseas market, I believe that to extend the worldwide attractiveness of Chinese movies, the Chinese authorities (and) even Chinese filmmakers, might have to vary their strategy and technique in growing their movies.”
