In the sequence, the lady hits and humiliates the suspect “third half” in entrance of family and friends, earlier than her boyfriend – a wealthy CEO – reveals that the person is his mom with a younger look. The conflict ends on a cliffhanger along with her boyfriend who appears at her mom wounded with horror.
“Intendedly or not, girls are labeled or portrayed as naive, lovely however with out substance or evil and planning,” stated the article on the micro dramas.
“These distorted (portraits) are defaming girls … and (they’re) a type of lack of respect.”
The remark additionally confused that the micro dramas viewers is especially center -aged and the aged, who not solely have been revenue but additionally led off the highway from “improper values”.
The micro dramas normally go on the run with the spectators by providing the primary totally different free episodes. Several episodes in E, whereas the plot thickens, the platform due to this fact requires that the spectators pay to proceed the remainder of the sequence.
There are a number of packages with totally different costs: some pay $ 1 for 20 episodes, whereas others value $ 10 to seize 60 episodes. Some sequence permit customers to unlock a number of episodes by watching commercials as an alternative of paying.
According to a 2024 report of the Chinese advertising analysis firm Iresearch, 37.3 p.c of micro drama spectators have been 40-59 years previous and 12.1 p.c have been aged 60.
The information of the QuestoMobile web information firm additionally confirmed that in March 2024, nearly 40 % of customers in the primary quick video apps have been greater than 45 years previous. About half of the general customers spent 1,000 yuan (US $ 137) and 1,999 Yuan each month.
Strengthening laws
The new criticism assembly comes whereas the Chinese authorities take measures to strengthen the laws on micro dramas, which have emerged as a substantial cash producer.
The Dramatic Micro sector exceeded 50.4 billion Yuan final 12 months, exceeding the revenues of the field workplace of the movie in China for the primary time, in keeping with what reported by Sesto Tone, citing the statistics of a White Paper within the sector.
