Dell is phasing out the XPS branding for the brand new Pro and Pro Max tiers

Dell introduced a line of recent AI PCs, combining cutting-edge generative AI efficiency with a chic, simplified naming conference. Drawing inspiration from Apple’s playbook, Dell’s new tiers – Dell (base model), Pro and Pro Max – simplify selections whereas showcasing the corporate’s push for innovation and user-friendly design.

In addition to the title modifications and new merchandise, Dell solidified its partnership with AMD on January 6 forward of CES 2025 in Las Vegas.

“To make it simpler for purchasers to search out the appropriate AI PC, we’ve launched three easy product classes to concentrate on key buyer wants,” wrote Kevin Terwilliger, vice chairman and common supervisor of the Latitude and Docking enterprise inside the Customer Product Group by Dell. press release.

Introducing Dell, Pro and Pro Max

One facet of the Dell model that is still unchanged is how laptop computer sizes are indicated, with the brand new vary together with 13-, 14- and 16-inch fashions. However, acquainted manufacturers like XPS and Inspiron have been changed – or streamlined, relying in your perspective – into simplified classes: Dell, Pro and Pro Max.

• Dell will embrace laptops and PCs for pupil, private or entry-level enterprise use.
• Pro provides extra highly effective GPUs (from Intel or AMD) and NPUs for generative AI processes.
• most skilled it is supposed for heavy skilled use and provides the choice of AMD’s Threadripper processor. AI inference and coaching could be carried out on Pro Max gadgets.

Time will inform whether or not these classes, together with additional divisions into Basic, Premium, and Plus choices, will make it simpler to establish which laptop computer is correct for specific use circumstances.

The first gadgets to make use of the brand new naming scheme are:

• Dell Pro 13/14 Premium Copilot PC.
• Dell Pro 13/14/16 Plus.
• The Dell Pro 14/16.
• Dell Pro Desktops.
• Dell Pro Max 14/16.
• Dell 14/16 Plus and Dell 14/16 Plus 2 in 1.
• Dell Pro Max Desktop.

The new laptops will probably be obtainable all through the winter, with staggered releases relying on tier:

• Dell Pro 13, 14 Premium, Dell Pro 14 Plus, and Dell Pro 16 Plus grew to become obtainable on January 6.
• Dell Plus will probably be launched on February 18th.
• Dell Pro 13 Plus will probably be launched on February twenty fifth.
• Dell Pro Max and Dell Pro 13, 14, and 16 Plus will probably be obtainable in March or April.

Two new 4K shows will arrive in 2025

Dell introduced two new shows at CES:

• Dell UltraSharp 32 and 27 4K Thunderbolt Hub screens for skilled use, obtainable worldwide from February twenty fifth.
• Dell 32 Plus 4K QD-OLED leisure monitor with AI-optimized audio, obtainable worldwide May 22.

WATCH: AMD launched new Ryzen chips for quicker AI, plus a brand new Radeon lineup for gaming and content material creation, at CES 2025.

AMD and Dell enter into industrial partnership

Dell grew to become a enterprise companion of AMD for the primary time. This implies that Dell enterprise PCs, particularly the Dell Pro tier, will use AMD Ryzen AI PRO processors.

“We are extremely proud to companion with Dell on the following technology of economic PCs powered by AMD Ryzen AI PRO processors,” mentioned Jack Huynh, SVP and GM of AMD’s compute and graphics group, in a press release. “Ryzen AI PRO CPUs are designed to deal with the workflows of in the present day and the AI ​​calls for of tomorrow, and when mixed with the ability of a Dell PC, create the right mixture for the enterprise.”

The partnership doubtlessly comes on the expense of Intel, which has been relegated to Dell’s decrease client tiers.

TechRepublic covers CES 2025 remotely.