History: as a result of market turbulence attributable to the tariff coverage of President Trump “the playbook that has labored within the final decade – momentum, excessive -growing US expertise – we’re overturning all this”, defined Krawez. “A brand new playbook is absolutely crucial.”
Krawez sees that new playbook as together with actions of worldwide firms equivalent to Heineken, which “solely a sort of cornices” and the long-lasting American Chocolatier Hershey.