Netflix on Friday mentioned it can stream the FIFA Women’s World Cup for the primary time, because the streamer continues to increase its library of reside sports activities content material.
Netflix has unique US rights to stream the 2027 and 2031 tournaments in all languages. The firm mentioned it plans a twin telecast in English and Spanish that includes studio exhibits and top-tier expertise. Netflix additionally plans to have documentary programming that includes high gamers.
The 2027 FIFA Women’s World Cup will happen in Brazil from June 24 to July 25, with 32 groups competing in 12 cities. Financial phrases of the deal weren’t disclosed.
Bela Bajaria, Chief Content Officer at Netflix, cited the rising world recognition of ladies’s soccer.
“Bringing this iconic match to Netflix is not nearly streaming the video games, it is about celebrating the gamers, tradition and keenness that drive the worldwide rise of ladies’s sports activities,” Bajaria mentioned in an announcement.
She famous that the corporate’s success with its current live-streamed boxing match between Amanda Serrano and Katie Taylor has “demonstrated the massive urge for food for girls’s sports activities and reside programming.”
The Serrano-Taylor bout averaged 74 million reside viewers tuned in, with Netflix calling it the most-watched ladies’s skilled sporting occasion in U.S. historical past. The match was half of a bigger occasion that noticed YouTube star turned skilled boxer Jake Paul beat former heavyweight champion Mike Tyson final month. An common reside viewers of 108 million confirmed up for that struggle.
Netflix started delving into reside streaming occasions final yr with a Chris Rock comedy particular. Since then, he has hosted quite a few reside packages, together with a sizzling canine consuming contest, a Tom Brady comedy roast, the Screen Actors Guild Awards and a tennis match. Next week, Netflix will stream two NFL video games on Christmas Day for the primary time.
Live sports activities are more and more enticing to some streaming providers as a result of they entice giant audiences and passionate followers. Live sporting occasion organizers are additionally occupied with working with streamers to achieve world audiences and youthful viewers.
FIFA president Gianni Infantino referred to as the take care of Netflix a “landmark second for sports activities media rights”, including: “Netflix will play a key position in bringing the attraction of ladies’s soccer to multi-million greenback audiences forward of each phases match finals. thus permitting us to additional enhance their attraction.”
