The Pew Research Center surveyed American youngsters about social media and know-how.
Seventeen % mentioned that they had used Elon Musk’s social media app, X, a pointy decline from a decade in the past.
More and extra youngsters are utilizing Meta’s Instagram, Facebook and, more and more, WhatsApp.
American youngsters simply do not prefer it X.
According to a brand new examine printed by the Pew Research Center, it is without doubt one of the least used main social media websites by US youngsters, adopted solely by Reddit and Threads.
The Washington D.C.-based assume tank surveyed practically 1,400 teenagers between September and October to assemble the information, which discovered that 17% of teenagers surveyed mentioned they have been utilizing X, a six-point lower from 2022, when the 23% of teenagers surveyed mentioned they use X. web site.
Elon Musk purchased X, previously Twitter, in 2022.
X representatives didn’t reply to a request for remark from Business Insider.
Other fashionable social media websites have additionally seen declines in utilization amongst teenagers.
YouTubeowned by Google, attracted the best share of sweet sixteen customers regardless of dropping from 95% to 90% from 2022 to 2024. ByteDance’s TikTok got here in second place with 63% of respondents saying that they had used the app, up from 67% two years in the past.
of Snap Inc Snapchat recorded 55%, one other slight decline from 59% in 2022.
Instagramowned by Meta, was used at 61%, roughly the identical as two years in the past, whereas Meta’s Facebook additionally remained steady at 32%. Reddit additionally remained constant, with 14% of teenagers saying that they had used the app, the identical as 2022.
The threads, launched by Meta in 2023, have been utilized by 6% of teenagers.
There has solely been one social media web site that has grown in recognition amongst teenagers up to now two years: Whatsapp.
The Meta-owned messaging app went from 17% of teenagers saying they are going to use it in 2022 to 23% this 12 months, surpassing the X amongst teen customers, based on Pew polling.
Meta, then Facebook Inc., purchased WhatsApp for $22 billion in 2014, an funding the corporate says is lastly paying off.
ON Meta’s third quarter earnings name in November, the corporate reported a 48% year-over-year enhance in non-ad income, largely attributed to WhatsApp.
The enhance in income is principally because of the app product that enables companies to talk instantly with clients for a price.
But WhatsApp can be identified to be nice for adults too group chatwhich have develop into more and more fashionable amongst youngsters.
Read the unique article on Company interior
