South by Southwest is a approach to the invention, whether or not it’s extra promising and commissioning of music, the most recent know-how or a multi -printed movie quickly. But on the 2025 showcase of Los, the best takeaway was the worth of the neighborhood.
Tuesday night, the roof of unhealthy fame in Austin, Texas, turned a hub for Latin music stay whereas six acts shared their interpretations of the style. From the creators of Corrido Trap Arsenal Efective to the Sax Norteño of Conjunto Rienada Real, every artist paid tribute to their closest mates {and professional} colleagues, lots of whom had been invited to share the stage.
The showcase started with a energetic set of “El Techno” DJ Bolo. The entertainer primarily based in San Diego spent his 30 -minute set illuminating the connections between modern reggaeton and digital music. He mentioned he was notably captivated with enjoying this present, not solely as a result of he performs the identical occasion as his greatest good friend and collaborator, the retro revivalist Edgar Alejandro, however as a result of in addition they share an Airbnb.
In addition to being a DJ and producer, Bolo claims that he hopes to start out an EDM label centered on Latin to assist characterize extra rising abilities within the rising subgenre.
(Cat Cardenas / For de Los)
“I’ll say, the truth that it’s right here makes the expertise 10 instances higher. Being capable of experiment with the Festival for the primary time collectively and performing collectively is so humorous, “mentioned Bolo.” Here is what it’s. Collaboration and connection (they’re) what retains me captivated with persevering with to pursue music. “
Alejandro, the voice behind Tiktok’s success “By your side“He began his set on a quiet observe, enjoying his acoustic guitar whereas he was supported by a trumpeter. When he ended his a part of Baladas RománticaS at a sluggish tempo, Bolo joined him on stage to play a brand new dance monitor on which they had been working. With distorted vocal tracks and falls of beats that hit laborious, their fashion garments within the mixed fashion within the fashion sounds and distinctive expertise of every musician.
“I’ve been to the rooms the place individuals have a really closed mentality and you’ll’t actually push you a lot. But with mates like Bolo, we all the time joke. It actually permits us to create extra real issues, “mentioned Alejandro, who felt” blessed and just a little excessive “after ending his set.
The American Mexican singer -songwriter Edgar Alejandro, who typically performs a fusion of Románticaas and Salsa supported by Marias, is the son of two gamers of Mariachi.
(Cat Cardenas / For de Los)
While they had been along with Austin, the duo shared that they hope to spend their free time to make new music. Bolo says that Alejandro is such a fast songwriter – they may very nicely have a whole EP on Friday.
Outside the excessive sudden vitality of that EDM collaboration, the subsequent act, Midnight Navy, launched the general public to its charming allure. Behind the angular shades and a trench coat, the multi-instrumentalist-which handed between the guitar, the keyboard and the saxophone whereas sang-Esegu a bilingual mixture of indie dream pop, melted with moments of classic rock and chicano soul. Between unique songs equivalent to “Corazon” and “Crema”, he additionally excited the gang enjoying household favorites equivalent to “Cumbia de la Cobra of Fito Olivares and” Suavito “by Malo.
The Midnight Navy, an act primarily based in Austin, kicked off its sequence of 4 SXSW performances with the showcase of Los.
(Cat Cardenas / For de Los)
Turning from the joyful marriage of the quite a few devices of the midnight navy, Los Sultans of the Yonke adopted Groovy’s efficiency with a radiant sense of oddity. The eclectic model of the Cumbia Punk group has pushed a gap. Sometimes, they sang in what they known as “an invented language”. And they took each alternative to make me snicker.
Growing up within the border cities of El Paso and Ciudad Juarez, his 5 members had beforehand crossed paths. Some are cousins, others are in relationships or are mates from highschool. But since they formally united because the Yonke sultans, the bandmates say that their friendship has turn out to be extra acquainted than ever.
“This is most we’ve got ever put in any job we’ve got carried out, particularly as a collective. I might not love to do it with anybody else as a result of there may be anything, “mentioned Toño Ramos, drummer and singer within the group.” There are higher musicians than we 5 on the market? Certainly, however I might not prefer to play with anybody else, as a result of these are the individuals with whom I join extra. “
Francisco Rodriguez, the principle singer of the Arsenal Efective transfers group carried out in a cloud of hashish smoke within the showcase.
(Cat Cardenas / For de Los)
The frontman of the Arsenal Francisco “Shrek” Rodriguez has dotted every of his verses with the phrase “Trap Corridos”. The trio is attributed to the merger of Narco Balladdry and hip-hop parts, listened to within the sounds of the well-known artists of Música Mexican as a pluma weight and Natanael Cano. With a back-back sandwich and a dense chain of diamonds across the neck, Rodriguez determined to attain one other first on this planet of Corridos: earlier than performing the group’s 2024 launch, “eternally”, he mentioned that the monitor is the primary hall ever to make use of an Akai MPC synthesizer. He additionally welcomed his good friend, the artist primarily based in San Antonio distinct, to sing with the band for 2 evocative songs.
Joint regional Mexican group Rienada Real concluded the showcase of Los with an brisk observe.
(Cat Cardenas / For de Los)
At the tip of the evening, the musicians of Conjunto Rienada Real went on stage to mix glowing jackets and Tejana hats. The conventional group of sax Norteño, which features a saxophone, an accordion and Baja Sexto in its ensemble, closed the showcase with deep romanticism and irresistible vitality. A number of moments from his opening track, the gang, as soon as at a lethal level, started to maneuver in each course: the {couples} turned in a circle, the bystanders had been pulled on the dance ground and the sense of neighborhood was palpable.
