Samsung introduced the discharge of its subsequent flagship cellphone, the Galaxy S25, on January 22 on the unveiling of the Samsung Galaxy Unpacked S25. As is crucial for any know-how presentation in 2025, generative synthetic intelligence was on the forefront of the occasion.
“We’re making AI a actuality proper right here, proper now,” mentioned Roh, Samsung’s president and head of Mobile Experience. “To make the change potential, we constructed an AI working system from the bottom up.”
Samsung Galaxy S25 gives enterprise as common outdoors of synthetic intelligence
The Samsung Galaxy S25 is accessible in three normal variants:
- The base mannequin Samsung Galaxy S25 has a 6.2-inch show and as much as 256GB of storage.
- The Samsung Galaxy S25 Plus has a 6.7-inch show and as much as 512GB of storage.
- The Samsung Galaxy S25 Ultra has a 6.9-inch show and as much as 1TB of storage.
All three variants embrace the Snapdragon 8 Elite for Galaxy chip and Google Gemini as an AI assistant. The largest mannequin, the Ultra, weighs simply 218g.
The Samsung Galaxy S25 is accessible to pre-order now, with the telephones hitting retailer cabinets on February 7. Samsung gives Gemini Advanced and 2TB of cloud storage with buy. The S25 is on sale at:
- $799.99 for the bottom mannequin.
- $999.99 for the Samsung Galaxy S25 Plus.
- $1,299.99 for the Samsung Galaxy S25 Ultra.
Samsung says the S25 gives the longest battery lifetime of a Samsung cellphone: as much as 31 hours of video.
Google Gemini embraces all points of the S25
Given that the remainder of the specs do not differ a lot from the S24, Samsung needs the AI, and particularly its partnership with Google, to offer a cause to improve. After introducing the S24 with Google Gemini final 12 months, Samsung has built-in AI even deeper into the S25. A devoted facet button will activate Google Gemini. This replaces many of the requests a person might need beforehand made to Samsung’s Bixby digital assistant.
Gemini is multimodal, able to responding to voice instructions, answering questions on stay video, or figuring out music being performed. Can create name transcripts and summaries throughout the name.
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The AI can have entry to any app in your cellphone and may draw data from all of them. An AI-curated “Now Brief” on the house display screen will pull data like climate, upcoming conferences and sports activities scores from Google every morning. An “Evening Brief” summarizes the day at night time.
As anticipated of generative AI these days, Gemini on Samsung will be capable to generate textual content, summarize textual content, edit photographs and reply questions on photographs.
The AI knowledge stays on the gadget
“As AI turns into extra highly effective, it should additionally change into extra private to ship class-leading personalization – we’re introducing the Personal Data Engine,” Roh mentioned. “Now you possibly can get pleasure from tailor-made experiences whereas retaining your private data secure in your gadget, not within the cloud.”
In essence, the Personal Data Engine implies that AI knowledge from particular person telephones just isn’t used for mannequin coaching or promoting, Samsung mentioned. Some AI queries could also be deleted as soon as the interplay is full.
To shield copyright and reveal when the AI created a picture, Samsung adopted C2PA encryption.
One UI 7 emerges from beta
Under the hood of the S25 is the One UI 7 working system. Roh mentioned Samsung is leveraging the working system to reimagine Android “with synthetic intelligence at its core.” One UI 7, which debuts basically availability with the S25 collection, allows:
- Expanded writing instruments, together with name transcripts.
- The “Now Bar”, which incorporates well timed notifications on the lock display screen.
- Redesigned digicam UX.
Developers and companions will quickly have entry to the brand new person interface, Roh mentioned.
Artificial intelligence is the brand new regular on smartphones
The Samsung Galaxy S25 collection primarily competes with:
A slim model of the S25 is on the best way
At the top of the Unpacked presentation, Samsung launched a preview of the Galaxy S25 Edge, the subsequent ultra-thin variant. A launch date or particulars haven’t but been introduced.
