Within the trade of Pomona Meet’s Sea of Shiny Corvettes and Cadillacs of the Fifties, a storage truck appears misplaced. In thick block letters, we learn Thump Records And it’s open on the market. While the graphic shirts racks cowl all sides of the truck, the Los Angeles document label fills its cabinets with Lowrider CD Mixtape, Latin Flash Unit Latin Ollies and uncommon units of vinyl-a bodily media paradise bins. Although the Thump Truck can not meet the necessities of a basic automotive present, its contents actually do it.
“People assume we’re closed and we’re again dwelling, however we’re nonetheless right here. We will not be so robust, however we’re nonetheless round, “mentioned the DJ Steve” Boom Boom “Hernandez, the self -proclaimed face of Thump information.” It is at all times an excellent shock when folks understand that we’re not but current , however we’re in every single place. “
Founded in 1990 by Bill Walker, Thump Records specializes within the distribution of Mixtape of previous males similar to “Old School Collection”, the “East Side Story”, “Latin Oldies” and “Lowrider Oldies” sequence. Create a number of mixes for varied listeners of Los Angeles, similar to “The Best of El Chicano” or “East Side Classic”, Thump provides precedence to classic sounds that are usually troublesome to seek out within the streaming period. With the assistance of nostalgia Chasers and others who wish to preserve tradition alive, the label celebrates its thirty fifth anniversary in 2025.
Thump Records is a small document label primarily based in Los Angeles that goes to varied occasions that promote old skool music CDs and flash models loaded with music to clients of a truck.
(Jill Connelly / For de Los)
Today they concentrate on the sale of their anthologies with their three trucks-that face varied trade encounters of southern California, automotive exhibits, document festivals and even procuring heart parking each weekend-e that signify new rising artists who embody the thud.
Nowadays, the tradition of previous males has turn into a time period umbrella for a sure sort of nostalgia. Whether it is exploded Etta James, War and Malo whereas navigating the town or attends the celebrations of the previous males like Night of the Blaxican, paying homage to the sounds and fashions of the previous. In supporting and innovating the scene, Thump Records survival is an affidavit of those flourishing communities.
Just because the millennials reported the Vinyl record, Gen Z has revitalized the interest in the CD. Whether it is the lucid, iridescent CD or intimate notes of lining hidden in any case of jewel, compact disc maintains a sure attraction between younger consumers of music and collectors.
Jacob Mora, 11 years previous, who was leafing via the collection of the truck, spent the final month saving for a CD participant. He says that listening to the previous males reminds him to spend time together with his father and that his favourite Mixtape of Tmp Records is “Old School Vol. 2.”
“I similar to the previous type of every thing. I really like to take a look at all of the covers of the totally different information and CDs, “mentioned Mora.” It’s lovely. I solely just like the totally different sort of music that was round then. “
It is positioned in entrance of the Thump truck for 15 stable minutes on every CD that impacts him and the totally different tracks. He is at all times in search of every thing that the singer Debbie Deb of “hasWhen I hear the music“Hunger of the 80s.
Henry Ramos dances out of the Thump Records truck in an occasion in live performance in pop-up in La Puente Park.
(Jill Connelly / For de Los)
While Streaming remains the most popular way to consume musicHernandez, who joined the label in 1995, discovers that individuals will at all times devise good excuses to purchase a CD, particularly when it’s one thing they have not seen for years.
“People are at all times like ‘I misplaced my cd. I would like a brand new” or “my cousins have stolen my CD”. There is at all times somebody who desires one thing, “mentioned Hernandez.” We usually are not promoting a lot as quickly as attainable. This is the reality, however not even no different label. “
Working in virtually all elements of the corporate, from pictures to DJ and gross sales, Hernandez shares affectionate reminiscences of the Christmas holidays with Tierra and taking pictures covers for Cypress Hill. But over a few years he has devoted himself to a thump, he says that not solely music; It is about satisfying the group.
“Thump Records has many rights for the totally different artists, albums and songs,” mentioned Hernandez, including that even that items, like shirts, may be very common. “We attempt to fulfill everybody … whether or not it’s younger kids with households or aged who’re reported in a unique time. It makes me really feel as if we had been doing one thing good. “
Wrapped in a Mexican flag, rapper Ricky did Tha, who works with Thump, runs across the truck by publishing imminent occasions for the relevance of the label’s brewery, the Birra Olldies. Attending a number of document festivals and free exhibits with the label, it says that the rationale why the Thump continues to be round is due to its dedication to the “life-style of the previous”.
“When you purchase considered one of these and you actually take heed to it, you hear it greater than easy music. Feel the power. This is how we are able to all meet. Reminds individuals who have a unique previous, however we’re united, “mentioned the rapper.
“That’s why everybody says:” We do not dance. We boogie. “‘
