Will the Timothée Chalamet Wild Awards marketing campaign win an Oscar?

After the SAG victory of a whole unknown star, the viral acceptance speech and the marketing campaign that entice consideration, may Pip Adrien Brody on the put up to win the coveted prize for the most effective actor?

He introduced himself to his premiere on a e-bike; he crashed his Lookalike competitors; laughed in all of the instances when he was unable to win prizes on Saturday night; and Valentine’s Day Has arrived In the temperatures under zero in Berlin, the bare shoulders, in A pink powder jacket. Over the course of some weeks and months, the candidate for Oscar Timothée Chalamet has improved the thought of ​​how prizes behave to ensure votes. Could it nonetheless be awarded with the most effective Oscar actor on March 2nd?

Until then, he was not less than successful the prize for “One of probably the most gonzo extra actor within the historical past of the Oscars”, as a range describes It. Apart from the incident with e-bike in London and making enjoyable of his “loser” prizes face Saturday Night LiveHe chatted with Kendrick Lamar earlier than the efficiency of Lamar al Mid -time Superbowl showand impressed Sports Channel Espn making correct predictions of college soccer. (Some have been moved to label “Lisan al-Gaib” for this, in reference to the determine much like a seer from Dune: Second halfWhich along with a whole stranger, makes two named for the most effective movie wherein Chalamet is the celebrities.)

“What I discover most fascinating is the response of everybody to it”, the principle writer of Variety Awards, Clayton DavisHe tells the BBC of the Chalamet marketing campaign. “Varies from” Oh my God, the boy is an artist and It is James Dean of our generationOur Marlon Brando, “to the aged who feels as if it had been the epitome of Gen Z or Tiktok”.

Davis believes that Chalamet’s actions (to not point out the Baby Pink AND acid green The garments, along with the discreet help of his celeb associate Kylie Jenner) imply that he’s talking on to his group of friends – and this may solely profit from the Academy Awards. “He is admittedly speaking to Gen Z, and I might say, if something, it would maybe be a wonderful and want for a line of life to convey Gen Z again to the Oscar once more, consuming content material another way,” he says. “And the Oscars have tried to discover a strategy to attain that technology of Tiktok who will fear a couple of 100 -year group.”

What he additionally did, says Davis, has grow to be genuine a prize marketing campaign for somebody of his age.

“He is making an attempt to redefine the way in which he appears for somebody like him, and I can recognize him,” he says. “And as somebody who likes to name themselves an Oscar historian, I’m used to conventional. Enter, kisses youngsters, crawl the palms of many individuals and discuss your work. Take the shirt on the crimson the carpet is totally different. It all the time appears unusual Until turns into the norm.

The actor’s promotional apparitions impressed some Oscar observers. A put up on Lainey Gossip entertainment website Loda Chalamet, describing his “present non-Campagna Oscar marketing campaign” as “the most effective, if not the most effective, of all time … if he understands it, he’s doing to not do it with the aged prescription.”

However, in his SAG Acceptance Look (which additionally grew to become viral) Chalamet aligned with among the most revered actors within the historical past of cinema, appointing Marlon Brando and Daniel Day-Lewis as these he checked out.

“I do know that probably the most elegant factor can be to reduce the hassle that went to this function and the way a lot this implies for me, however the fact is that it was 5 years of my life”, Chalamet said. “I’m actually on the lookout for measurement,” he added. “I do know that folks often do not communicate like this, however I need to be one of many massive ones. I’m impressed by the adults. I’m impressed by the massive ones right here tonight … I need to be up there.” He additionally referred to as Bob Dylan “a real American hero” within the speech and, every week earlier on the Berlin Film Festival, he referred to as him “The Man, The Myth, The Legend”.

“I like the way in which Timothée Chalamet shouldn’t be saving how a lot the Oscar needs to win throughout his SAG speech,” wrote Spencer Althouse by Buzzfeed On X.

But the notion that Oscar demography is older and due to this fact wants a sure model of suite is rapidly shifting, says Clayton Davis. “They have additionally added 4,000 new members within the final decade. And lots of them are younger, they’re totally different, they arrive from totally different backgrounds,” he explains. “The Oscars have modified. The previous guard, you’ll by no means put them on board, even when if you respect somebody like Bob Dylan and acknowledge his contribution, which speaks with the voters of the older Academy and so they can respect it (chalamet) as artist.

“They have already embraced the movie; because it was appointed for eight Oscars. He introduced Bob Dylan A Gen Z, who most likely had by no means heard of this boy earlier than. So, I believe it’s important to admire not less than that he’s hitting the generational divide “

Chalamet may very well be the youngest ever Winner of the best actor In the historical past of three many years of SAG, however the SAG Award was additionally the primary prize ever of Chalamet. He was appointed for the primary time in 2018 to 2018 on the age of twenty-two for the love story of Luca Guadagnino Call Me by Your Name, nominated for Bafta in 2019 for the drama of Felix Van Groeningen’s habit Beautiful manAnd appointed Golden Globe final yr for Paul King’s Wonka.

But though his filmography speaks of style and flexibility, there are some the explanation why an Oscar victory for him remains to be unlikely this yr. “The vote for the Oscars has already closed,” underlines Davis. “I used to be very assured that he would have received the sag partially as a result of they are typically extra populist of their selections. What does Oscar are actually tougher to discern for the race. Is it a” too small, too late “mentality final yr When Lily Gladstone won the best SAG actress The day earlier than the Vote of the Oscar he closed and after concluding that Emma Stone would win the Oscar. We have modified all our forecasts to Lily and Emma Stone He nonetheless ended up successful in the long run.”

“I believe it is an entry barrier for some individuals when it comes to vote for him,” says Davis. “Some individuals really feel like:” We have time, Timmy is right here. Timmy may be very consolidated. “If something, not less than Leonardo DiCaprio of this technology, proper?” He says. “There is that this sense of” we do not have to do it now. “”

This is probably not comforting in Chalamet, Since dicaprio was 41 years old When he lastly received his finest Oscar actor, in his fourth try, however Davis is able to predict that subsequent yr Chalamet may have one other Oscar risk in a movie wherein he’s appearing and producing: Marty Supreme, directed by Josh Safdie.

“Timmy will most likely be right here subsequent yr … Marty Supreme It appears that it will likely be a unprecedented movie, even when we do not know something about it. He will most likely reduce back-to-back nominations. And in a yr wherein he performed within the sequel to a science fiction franchise and performed Bob Dylan, this can be a quite killer curriculum for 2024, “he says.” And now in 2025, it will likely be Browse the mustache in a Safdie Brother movie. I’m excited to see what is going to proceed to ship. “